Until things get bad enough where people find an urgency to start pushing for it that may not happen. That's something that we need to push for. … It's just making people aware that, "Look, there companies involved with everything." More regulation would be great, but I don't see it happening soon. Isn't a certain degree of product placement inevitable on film and television? When does it become egregious?Īs far as product placement is concerned, it's rampant in today's film and television, right? The issue isn't so much stopping it, it's just being aware of it. I guess maybe I'm trying to get the message out there before it reaches that point, but that may not be possible. Before people finally wake up and start addressing some of this. I do have a lot of hope, I do have a lot of optimism, but at the same time it may take for things to get a little worse, or even a lot worse, before they're going to get better. And you see what's happened with the economy as a result of this kind of belief system. And so this "me, me, me, more, more, more" can only work for so long. The problem is that kind of mentality, it's ingrained in America, right? It's byproduct of the holes in our souls in a lot of ways. I have what I need and my family well-taken care of, I don't really give a damn about any of these issues." That is probably the biggest hurdle to overcome. Most people are in denial of this because as long as, "Hey I'm comfortable. What do you say to people who might claim not to care about being deceived by advertisers and believe that to be American essentially means having the ability to consume what you want when you want it? That's the only way we can resolve things. We need to join community groups, come together as people and really look at the issues that are important and that need to be addressed. … To reach the goal, what we really need to do is come together more. So I'm this one guy, what can I do? If we all think that, then yeah nothing can get done, but I think there's a problem in that. They want to give you this sense that it's hopeless. I think it's a very, very tough struggle. It's challenging to really get your message out there when you're up against such big corporations and companies that are sending a totally opposite message. When Mitt Romney openly opines that "corporations are people," and others share his pro-corporate ideology, how do you make this message resonate? I just felt it was really, really vital for me to get this film done and out. I thought was important for people, especially after I learned how much manipulation is going on in the media. There's no evidence that they were involved in terrorism against the United States and it's been proven that they never had weapons of mass destruction. Don't get me wrong: I didn't like Saddam Hussein any better than anyone, but I still didn't think that Iraq was involved in 9/11. That was kind of the catalyst for me, seeing how the mainstream media and the Bush Administration were beating the drum to go to war against Iraq and Saddam Hussein. I think what really got me going on this whole subject matter was after 9/11. What inspired you to tackle such an ambitious subject on film, with so many interviews? Here, the filmmaker shares his thoughts on the challenges of getting his views out there against imposing odds. He offers an expanded definition of "subliminal" that doesn't always hold up.īut his film, which opens in New York today (with upcoming screenings in Hollywood and San Francisco and a DVD release planned), is an altogether eye-opening, comprehensive look at the sinister side of a corporately "programmed" nation, with interview subjects ranging from media expert Mark Crispin Miller to Queensryche singer Geoff Tate. Sure, some of Warrick's examples are obvious (product placement in movies) and others stretch credibility (backward masking in rock music). Filmmaker Jeff Warrick embarked on a seven-year investigation into the ways a wide swath of media and organizations-from ads to movies to the government-incorporate hidden messages to prey on our subconscious.
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